From Kool to JUUL: The Flavored Tobacco Crisis

At this year’s Policy Forum, Tobacco Free Mass brought together national experts to examine the way the tobacco industry has used flavors, especially menthol, to target people of color and young people. We looked at the history and the impact of flavored tobacco and the tobacco industry’s use of the specific chemical qualities of menthol to make its products more addictive.

Slides of the presentations are available online.

We’d like to thank our speakers, national experts with decades of experience, for a thought-provoking and motivational forum:

Dr. Valerie Yerger, ND, Associate Professor in Health Policy University of California, San Francisco and founding member of the African American Tobacco Control Leadership Council

Dr. Phil Gardiner, DrPH, Senior Program Officer, Tobacco Related Disease Research Program, University of California Office of the President and Co-Chair African American Tobacco Control Leadership Council

Simon McNabb, Senior Policy Advisor, Office on Smoking and Health, Centers for Disease Control and Prevention

The Policy Forum was moderated by Tobacco Free Mass’ Chair, Dr. Lauren Smith, a pediatrician and Co-CEO of FSG.